I created a questionnaire to give to my target audience to find out what they would expect from the music video. My target audience are teenagers from 16 - 25 years old. I chose this target audience as they are a popular choice of consumer as they tend to spend the most on music that is in the charts and I think they would be interested in the genre of music I am looking at (Indie).
TARGET AUDIENCE QUESTIONNAIRE
For my A2 level project, my task is to create a music video. I would appreciate your ideas and input on what I could include in the video :)
1. Please circle your age…
16 17 18 19
2. What is your favourite genre of music? (Please circle)
Pop Rock Classical R+B Hip-Hop
Indie Rap Jazz Dance Soul
Other (please state) ____________________
3. Do you watch music videos? (Please circle)
Yes No
4. How often would you say you watch music videos? (Please circle)
Exclusively
Often
Only when flipping through channels
Whenever there is nothing else on
Never
5. Is there a music video that you really like / that is really memorable? If so please state the artist/band and the song…
Yes No
Artist/Band ___________________________________
Song _________________________________________
6. What aspects of the video specified attracted you? (Only if answered Yes)
Seeing the band performing Seeing a narrative/story
The mise-en-scene/ props used Dancing Colours
Costume Other(please state) ________________________________
My video is for a band called Robot Disaster.
7. What comes to mind when you hear the band’s name? (Please be more imaginative than “robot” thank you! :P)
_______________________________________________________________
_______________________________________________________________
The track is called Electric Shocks.
8. What comes to mind when you hear the name of the song?
__________________________________________________________________
My idea for the video is that a ‘robot girl’ is conforming to a robotic life and breaks free and falls in love.
9. What images would you expect to see, having heard this idea?
_______________________________________________________________
10. What would you expect the robot girl to wear/ look like?
_______________________________________________________________
________________________________________________________________
11. What effect would you expect the music video to have on you as a viewer? (Please circle)
Excitement Poignancy A desire to purchase the song
Aggression/Negative Happiness/Positive
To portray the point of the song
Other __________________________________________
12. Do you like the idea proposed for the video? (Please circle)
Yes No
13. If answered No, please state what is wrong with the concept proposed…
__________________________________________________________________
__________________________________________________________________
14. What ideas (if any) could you put forward to appear in the music video?
_________________________________________________________________
__________________________________________________________________
__________________________________________________________________
Thank you for your time in filling out this questionnaire :)
Anastasia Gaylard-Hughes
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